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Pencils

It is supposedly an over exaggerated story and often repeated (including in the Bollywood blockbuster 3 Idiots), but does a good job of putting in perspective what we do and what we believe in. So we will stick to the exaggeration and get it thru in a few lines.

Basically NASA struggled with a pen that their astronauts could use in space. The zero gravity caused the ink to leak. So millions of dollars were spent over many months to develop a pen that could write in space.

A long time later when they started collaborating with the Russians, they shared their space pen and were presumably quiet embarrassed when told that the Russians simply used pencils.

So that's our philosophy - our business is to offer a pencil where a pen was the only known solution.