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Why Points?

Ok, when we say Points, it is a lose connotation for rewards. And this is what we believe... the future of any digital engagement rests on rewards.

To put it simply, Internet has gone Mobile and the perennial internet strategy revolving around browsing on the PC has already run its course. The mobile Internet is all about transactional relevance delivered through the various non-browsing experiences like Mobile Apps, SMS, IVR or even a Missed call.

To put it in another way, what used to be a fight of share for eyeballs is now a share of fiddle time (our way to define the near 60% of time spent on non voice activity on a phone).

We believe rewards are what will get a good share of fiddle time. And we have the most amazing rewards mechanisms (yes points is one of them).